What is Cashblack?
Cashblack is a platform that rewards members with cashback when they shop online with Black-owned businesses. Users register with us, browse for products and services from Black-owned retailers, and when they make a purchase, they receive cashback from the affiliate commissions we receive. They can withdraw the cashback for themselves or donate it to one of our affiliated goodwill causes where we match the donations.
Founded in 2020, the need for financial and socio-economic empowerment within the Black community was never more apparent — both globally and especially in the United States. Cashblack aims to benefit both the Black community and society as a whole by decreasing the racial wealth gap through the promotion of Black-owned businesses and the provision of funds back to consumers via cashback.
How Did Cashblack Start?
Cashblack was founded by Matthew, Jonathan, and Nicholas Addai – three brothers from St. Albans, Hertfordshire who came up with the idea in 2020. During that summer's global anti-racism movement, it became clear to the wider population that there was a direct correlation between socioeconomic issues faced by Black people throughout the world and the lack of support for Black-owned businesses.
We felt that a way to address these issues would be to incentivize patronage in Black-owned businesses and have the Black-owned businesses reinvest back into consumers.
"How about a cashback website?" we thought.
"A cashback website — for Black-owned businesses."
"Why don't we call it – 'CASHBLACK'?"
And what started off as a play on words is now our platform for supporting your support of Black-owned businesses.
Why Is It Important to Support Black-Owned Businesses?
Social Impact
Underrepresentation
Black professionals remain severely underrepresented in leadership roles across American corporations. Only 3.8% of executive and senior-level positions are held by Black individuals, despite making up 13% of the workforce.
Crime & Incarceration
Supporting Black entrepreneurship provides legitimate pathways for talent often funneled into the criminal justice system due to lack of opportunity. Economic inclusion reduces recidivism and strengthens community safety.
Racial Inequality
Systemic bias persists in education, employment, and housing. Supporting Black businesses helps shift narratives, challenge stereotypes, and build inclusive communities.
Economic Impact
Racial Wealth Gap
The racial wealth gap in America is one of the largest in the developed world. The median Black household holds just **15%** of the wealth of the median white household — a disparity rooted in generations of exclusion from homeownership, lending, and business investment.
Unemployment
Black Americans face persistent unemployment gaps — even with equal education levels. Supporting Black-owned businesses creates jobs within communities that traditional systems often overlook.
The Economy
Black entrepreneurs are among the fastest-growing groups starting businesses in America. Yet they face disproportionate barriers to capital and growth — limiting their potential impact on the national economy.
Our Mission
We believe that Cashblack uniquely satisfies the demands of our time:
- People want “cash” — as shown by rising interest in investing, trading, and financial security post-pandemic.
- People want to support the “Black” community — proven by historic protests, corporate DEI pledges, and public demand for equity.
More than just a name, “Cashblack” represents a powerful fusion of financial reward and social responsibility. We're committed to making real change — one purchase at a time.
